https://null-hypothesis.ines-garcia263.workers.dev/tags/survival-analysis/ Recent content in Survival Analysis on Inês Garcia Hugo -- gohugo.io en © 2026 Inês Garcia Mon, 13 Apr 2026 00:00:00 +0000 https://null-hypothesis.ines-garcia263.workers.dev/posts/survival-analysis-for-churn/ Mon, 13 Apr 2026 00:00:00 +0000 https://null-hypothesis.ines-garcia263.workers.dev/posts/survival-analysis-for-churn/ <p>A few years ago, I built a churn model for a B2B SaaS product. Logistic regression, binary label, 30-day prediction window. It performed fine. The business used it. I moved on.</p> <p>What bothered me was a question the model couldn&rsquo;t answer: <em>how long does a customer actually stay?</em></p>