https://null-hypothesis.ines-garcia263.workers.dev/tags/segmentation/ Recent content in Segmentation on Inês Garcia Hugo -- gohugo.io en © 2026 Inês Garcia Wed, 18 Jun 2025 00:00:00 +0000 https://null-hypothesis.ines-garcia263.workers.dev/posts/traffic-based-customer-segmentation/ Wed, 18 Jun 2025 00:00:00 +0000 https://null-hypothesis.ines-garcia263.workers.dev/posts/traffic-based-customer-segmentation/ <p>Customer segmentation is one of those problems that sounds straightforward until you actually sit down with the data. In this post I&rsquo;ll walk through an approach I built for segmenting customers based on their HTTP traffic patterns — the kind of traffic data that tells you not just how much a customer uses a service, but <em>how</em> they use it.</p>